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What kind of partnership can my company have with Protea for Pink October?

Outreach partnership: the company promotes its brand with Protea’s work and brings more followers to the Institute’s social media, thus gaining the trust of future donors who will help Protea fund treatments for breast cancer.

Fund donation partnership: the company creates a product or promotes the sale of one (or more) of its line products, allocating part of the revenue to Protea Institute. The company can also decide to donate the funds without creating a specific product campaign.

Awareness Partnership: the company invites Protea to give lectures and run internal campaigns (together with HR, Marketing, or the Social Responsibility area) to explain breast cancer and early detection and prevention methods to its employees and/or stakeholders.

If you have an idea for the next Pink October, share it with the Protea Team at parceria@institutoprotea.org.br.

Conheça os Produtos e Parceiros Outubro Rosa 2023

Examples of companies that have partnered with Protea

The fashion brand “Le Lis Blanc” created a Protea decorative candle and a line of plates and bowls, with 100% of profit from sales of the products being donated to Protea;

The retail brand “Lojas Marisa”, besides creating a line of products for women who have had mastectomies, donates part of the sales of its entire womenswear line to Protea Institute on Pink Day, a date chosen and disseminated through social media and media in general in its Pink October campaign.

“JPMorgan” bank holds a gymkhana among its employees to raise funds to donate to Protea. Furthermore, the Protea Team holds live streaming with health care providers from Protea’s Board for the company’s employees, to raise awareness about Pink October.

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