{"id":9299,"date":"2026-09-15T14:35:14","date_gmt":"2026-09-15T17:35:14","guid":{"rendered":"https:\/\/www.protea.org.br\/?p=9299"},"modified":"2026-09-15T14:50:38","modified_gmt":"2026-09-15T17:50:38","slug":"instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama","status":"publish","type":"post","link":"https:\/\/www.protea.org.br\/en\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/","title":{"rendered":"Instituto Protea and AlmapBBDO Join Forces in Campaign to Accelerate Breast Cancer Treatment"},"content":{"rendered":"<p class=\"wp-block-paragraph\" style=\"font-size:27px;line-height:1.2\"><em>The only NGO in Brazil that funds breast cancer treatment for low-income women, the organization warns about the waiting time before treatment begins, which can exceed 200 days<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u00e3o Paulo, September 1, 2026<\/strong>&nbsp;\u2013 Breast cancer is the leading cause of cancer-related deaths among Brazilian women, with an estimated 78,600 new cases per year between 2026 and 2028 and an age-adjusted incidence rate of 41.89 cases per 100,000 women, according to data from Brazil\u2019s National Cancer Institute (INCA). In this context, and considering that according to the World Health Organization (WHO), 1 in every 8 women worldwide will develop breast cancer during her lifetime, waiting becomes one of the greatest enemies of a cure.&nbsp;<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"CAMPANHA PROTEA 2026 | A ESPERA (70&amp;apos;)\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/NA9rWKQoP9A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The first project developed through this partnership is the launch of the campaign \u201cThe Wait.\u201d The initiative seeks to connect the public with the anguish experienced by women waiting to begin treatment, exploring the concept of waiting and our relationship with time.\n\nProduced by Paranoid, the film is narrated by Ana Furtado, a board member and ambassador for Instituto Protea who has also faced breast cancer herself. The campaign places real patients at the center of the story, portraying the resilience of women who are currently facing, or have previously faced, long delays before beginning cancer treatment in Brazil. According to a study conducted by Abrale\u2019s Research Department using data from Brazil\u2019s Unified Health System (SUS) and published last year, this waiting period can exceed 200 days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFor someone with cancer, waiting is distressing and can be decisive. Cancer does not wait. We need to ensure that every woman has access to early diagnosis and the treatment she needs, at the right time. Protea exists to help transform this harsh reality, and we want to raise awareness across society and mobilize new partners so that we can expand this impact throughout Brazil,\u201d says Nira Car\u00e1, Executive Director of Instituto Protea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The film\u2019s creative concept reverses the usual logic of waiting. In everyday life, people constantly seek to reduce waiting times as much as possible. For women awaiting breast cancer treatment, however, time becomes their greatest enemy.\n\nThe narrative conveys the urgency experienced by those who depend on immediate care and reinforces the campaign\u2019s central message: breast cancer does not wait. So do not give cancer time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis campaign required an extremely sensitive approach, but also a strong sense of urgency. Showing time from the perspective of women who are waiting for treatment was essential to raising awareness and helping Instituto Protea increase the chances of recovery for thousands of women,\u201d says Ana Novis, Creative Director at AlmapBBDO.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"color:#58002d;font-size:33px;line-height:1.2\"><strong>A National Reference in Expanding Access to and Accelerating Breast Cancer Treatment<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded by economist Gabriella Antici, who faced and overcame the disease twice thanks to early diagnosis and immediate treatment, Protea was born out of a refusal to accept inequality, with the mission of ensuring that every woman has the same chance of recovery Gabriella had, regardless of her income.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, Instituto Protea operates under a model that is unique in Brazil. It combines early detection initiatives, including the implementation of coordinated care pathways and the training of healthcare professionals to accelerate referrals, with the funding of treatment, including surgeries, chemotherapy and radiotherapy.\n\nThe organization is also involved in an Artificial Intelligence research project for breast cancer screening: an algorithm developed by MIT that predicts an individual\u2019s risk of developing breast cancer up to five years before changes become visible on a mammogram. The technology has been validated at Hospital de Amor in Barretos, is currently being implemented at Hospital Santa Marcelina, and Protea aims to expand its use throughout Brazil so that breast cancer can be diagnosed as early as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through this model, the Institute works in partnership with hospitals, public health departments and research institutions to reduce the time required across the entire patient journey, from investigation to the beginning of treatment.\n\nIts work contributes to compliance with both Brazil\u2019s 60-Day Law, which establishes a maximum period of 60 days between diagnosis and the beginning of treatment, and the 30-Day Law, which requires diagnostic tests needed to confirm a suspected cancer diagnosis to be performed within 30 days.\n\nTo date, the organization has provided full treatment for more than 2,542 women and funded more than 40,000 chemotherapy sessions and 70,000 radiotherapy sessions.\n\nProtea is now pursuing an ambitious goal: mobilizing 1 million Brazilians to make monthly donations of R$10, further strengthening its position as a leading organization in the fight against breast cancer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a strong presence in states including S\u00e3o Paulo, as previously mentioned, Rio de Janeiro, through Hospital M\u00e1rio Kroeff and the Municipal Health Department, Goi\u00e1s, through the State Health Department in partnership with Instituto Natura, and Bahia, at Hospital Aristides Maltez, the Institute funds surgeries, chemotherapy, radiotherapy, medical shifts, anesthesiologists and diagnostic procedures such as vacuum-assisted breast biopsy.\n\nIt is the only breast cancer NGO in Brazil that directly funds treatment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To accelerate the patient journey, Protea has implemented the One Stop Clinic model, allowing the entire diagnostic investigation, including mammography, ultrasound examinations and biopsies, to be carried out in a single day.\n\nIn addition, the Institute supports the physical and mental rehabilitation of patients and their caregivers through the CORES support group, which has already provided psychological and social assistance to more than 400 people.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Credits \u2013 Protea \u201cThe Wait\u201d&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">Agency: AlmapBBDO\u00a0\u00a0<br>Advertiser: Instituto Protea\u00a0<br>Title(s): The Wait\u00a0\u00a0<br>Product: Institutional\u00a0\u00a0<br>Campaign: The Wait\u00a0<br>President and CEO: Filipe Bartholomeu\u00a0<br>CCO: Pernil\u00a0<br>Creative Vice Presidents: Fernando Duarte and Henrique Del Lama<br>Creative Directors: Ana Novis, Paula Keller Perego and Sabrina Villar<br>Creative Team: Caique Llaguno and Claudia de Sa<br>COO: Rafaela Alves\u00a0<br>Chief Impact Officer and VP of Client Services and Business: Camilla Massari<br>Client Services: Fab\u00edola Loureiro, Bruna Gomes, Marina Comin, Bia Soares and Stephany Nicastro<br>CSO: Jo\u00e3o Gabriel Fernandes<br>Strategy: Rita Almeida, Anne Liz and Luana Sandrault\u00a0<br>Media: Luana Gallizi, Victor Cavalcante, Jonathan de Sousa and Jhonata Jesus\u00a0<br>Audiovisual Production: Diego Villas B\u00f4as, Aline Silva and Ticiana Leal<br>Production Company: Paranoid<br>Directors: Bel&amp;Ju<br>Director of Photography: Paulo Vainer<br>Executive Producers: Marcel Weckx and Luiz Armesto<br>Client Services: Fernanda Sousa and Karina Vallesi<br>Creative Research: Bruno Mota, Isabel Azevedo, Adriana Marto, Bruna Melo and Guilherme Rodrigues<br>Production Coordination: Fernanda Hernandez<br>Production Coordination Assistants: Camila Aureliano, Juliana Romano and Rosangela Tsolakidis\n\nAssistant Director: Juliana Antich<br>Production Director: Davis Fabri<br>Wardrobe Production: Lis Bedini<br>Casting Production: Cintia Capellano<br>Location Production: Fabiano Ramos<br>Post-Production Coordination: Paula Oliveira Solano<br>Post-Production Coordination Assistant: Gabriela Rosas<br>Post-Production: Safari<br>Color: Bleach \u2013 Sergio Pasqualino<br>Post-Production Assistants: Kaio Shot and Felipe Franco<br>Editor: Gui Bechara<br>Assistant Editor: Kaio Shot<br>Finishing Artist: Ivan Lemos<br>Sound Production Company: PUNCH AUDIO<br>Producer: Mariano Alvarez<br>Creative: Tony Berchmans<br>Executive Producer: Lili D. Aragoni<br>Client Services: Kiki Eisenbraun and Ale Pais<br>Production Coordination: Karina Coviello, Fefo Miranda and Mariana Tardelli<br>Mixing and Finishing: Gustavo Guanaes, Henrique Oliveira, Ian Sierra and Rodrigo Tuch\u00ea<br>Voice-over: Ana Furtado<br>Protea Approvals: Anna Gabriella Chagas Antici, Thais Chede, Mara Yano and Elde Bueno<br><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00danica ONG no Brasil a custear o tratamento do c\u00e2ncer de mama para mulheres de baixa renda, Institui\u00e7\u00e3o alerta para o tempo de espera pelo in\u00edcio do tratamento, que pode ultrapassar 200 dias S\u00e3o Paulo, 01 de setembro de 2026&nbsp;\u2013 O c\u00e2ncer de mama \u00e9 a principal causa de morte por c\u00e2ncer entre as mulheres [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":25,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-9299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instituto Protea e AlmapBBDO se unem em campanha em prol da agilidade no tratamento do c\u00e2ncer de mama - Protea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.protea.org.br\/en\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instituto Protea e AlmapBBDO se unem em campanha em prol da agilidade no tratamento do c\u00e2ncer de mama - Protea\" \/>\n<meta property=\"og:description\" content=\"\u00danica ONG no Brasil a custear o tratamento do c\u00e2ncer de mama para mulheres de baixa renda, Institui\u00e7\u00e3o alerta para o tempo de espera pelo in\u00edcio do tratamento, que pode ultrapassar 200 dias S\u00e3o Paulo, 01 de setembro de 2026&nbsp;\u2013 O c\u00e2ncer de mama \u00e9 a principal causa de morte por c\u00e2ncer entre as mulheres [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.protea.org.br\/en\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/\" \/>\n<meta property=\"og:site_name\" content=\"Protea\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-15T17:35:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-15T17:50:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.protea.org.br\/wp-content\/uploads\/2026\/09\/nova-campanha-protea-almap.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Protea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Protea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\\\/\"},\"author\":{\"name\":\"Protea\",\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/#\\\/schema\\\/person\\\/970c7fcad50ba5c192b2c7d8543bf489\"},\"headline\":\"Instituto Protea e AlmapBBDO se unem em campanha em prol da agilidade no tratamento do c\u00e2ncer de mama\",\"datePublished\":\"2026-09-15T17:35:14+00:00\",\"dateModified\":\"2026-09-15T17:50:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\\\/\"},\"wordCount\":1353,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.protea.org.br\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/nova-campanha-protea-almap.jpg\",\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.protea.org.br\\\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\\\/\",\"url\":\"https:\\\/\\\/www.protea.org.br\\\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\\\/\",\"name\":\"Instituto Protea e AlmapBBDO se unem em campanha em prol da agilidade no tratamento do c\u00e2ncer de mama - Protea\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.protea.org.br\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/nova-campanha-protea-almap.jpg\",\"datePublished\":\"2026-09-15T17:35:14+00:00\",\"dateModified\":\"2026-09-15T17:50:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.protea.org.br\\\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.protea.org.br\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/nova-campanha-protea-almap.jpg\",\"contentUrl\":\"https:\\\/\\\/www.protea.org.br\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/nova-campanha-protea-almap.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"(Foto: divulga\u00e7\u00e3o - Gabriella Antici em Jantar Beneficente Protea 2025)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.protea.org.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Instituto Protea e AlmapBBDO se unem em campanha em prol da agilidade no tratamento do c\u00e2ncer de mama\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/#website\",\"url\":\"https:\\\/\\\/www.protea.org.br\\\/\",\"name\":\"Protea\",\"description\":\"Tudo pela cura do c\u00e2ncer de mama.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.protea.org.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/#organization\",\"name\":\"Protea\",\"url\":\"https:\\\/\\\/www.protea.org.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.protea.org.br\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/protea-logotipo.png\",\"contentUrl\":\"https:\\\/\\\/www.protea.org.br\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/protea-logotipo.png\",\"width\":1222,\"height\":363,\"caption\":\"Protea\"},\"image\":{\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.protea.org.br\\\/#\\\/schema\\\/person\\\/970c7fcad50ba5c192b2c7d8543bf489\",\"name\":\"Protea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1ee89bcf44650a40436d8c9dd91fed0243c4a0241044aa78a40c93a673a1cf40?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1ee89bcf44650a40436d8c9dd91fed0243c4a0241044aa78a40c93a673a1cf40?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1ee89bcf44650a40436d8c9dd91fed0243c4a0241044aa78a40c93a673a1cf40?s=96&d=mm&r=g\",\"caption\":\"Protea\"},\"url\":\"https:\\\/\\\/www.protea.org.br\\\/en\\\/author\\\/protea\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instituto Protea e AlmapBBDO se unem em campanha em prol da agilidade no tratamento do c\u00e2ncer de mama - Protea","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.protea.org.br\/en\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/","og_locale":"en_US","og_type":"article","og_title":"Instituto Protea e AlmapBBDO se unem em campanha em prol da agilidade no tratamento do c\u00e2ncer de mama - Protea","og_description":"\u00danica ONG no Brasil a custear o tratamento do c\u00e2ncer de mama para mulheres de baixa renda, Institui\u00e7\u00e3o alerta para o tempo de espera pelo in\u00edcio do tratamento, que pode ultrapassar 200 dias S\u00e3o Paulo, 01 de setembro de 2026&nbsp;\u2013 O c\u00e2ncer de mama \u00e9 a principal causa de morte por c\u00e2ncer entre as mulheres [&hellip;]","og_url":"https:\/\/www.protea.org.br\/en\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/","og_site_name":"Protea","article_published_time":"2026-09-15T17:35:14+00:00","article_modified_time":"2026-09-15T17:50:38+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.protea.org.br\/wp-content\/uploads\/2026\/09\/nova-campanha-protea-almap.jpg","type":"image\/jpeg"}],"author":"Protea","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Protea","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.protea.org.br\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/#article","isPartOf":{"@id":"https:\/\/www.protea.org.br\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/"},"author":{"name":"Protea","@id":"https:\/\/www.protea.org.br\/#\/schema\/person\/970c7fcad50ba5c192b2c7d8543bf489"},"headline":"Instituto Protea e AlmapBBDO se unem em campanha em prol da agilidade no tratamento do c\u00e2ncer de mama","datePublished":"2026-09-15T17:35:14+00:00","dateModified":"2026-09-15T17:50:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.protea.org.br\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/"},"wordCount":1353,"commentCount":0,"publisher":{"@id":"https:\/\/www.protea.org.br\/#organization"},"image":{"@id":"https:\/\/www.protea.org.br\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/#primaryimage"},"thumbnailUrl":"https:\/\/www.protea.org.br\/wp-content\/uploads\/2026\/09\/nova-campanha-protea-almap.jpg","articleSection":["Not\u00edcias"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.protea.org.br\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.protea.org.br\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/","url":"https:\/\/www.protea.org.br\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/","name":"Instituto Protea e AlmapBBDO se unem em campanha em prol da agilidade no tratamento do c\u00e2ncer de mama - Protea","isPartOf":{"@id":"https:\/\/www.protea.org.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.protea.org.br\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/#primaryimage"},"image":{"@id":"https:\/\/www.protea.org.br\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/#primaryimage"},"thumbnailUrl":"https:\/\/www.protea.org.br\/wp-content\/uploads\/2026\/09\/nova-campanha-protea-almap.jpg","datePublished":"2026-09-15T17:35:14+00:00","dateModified":"2026-09-15T17:50:38+00:00","breadcrumb":{"@id":"https:\/\/www.protea.org.br\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.protea.org.br\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.protea.org.br\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/#primaryimage","url":"https:\/\/www.protea.org.br\/wp-content\/uploads\/2026\/09\/nova-campanha-protea-almap.jpg","contentUrl":"https:\/\/www.protea.org.br\/wp-content\/uploads\/2026\/09\/nova-campanha-protea-almap.jpg","width":1920,"height":1080,"caption":"(Foto: divulga\u00e7\u00e3o - Gabriella Antici em Jantar Beneficente Protea 2025)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.protea.org.br\/instituto-protea-e-almapbbdo-se-unem-em-campanha-em-prol-da-agilidade-no-tratamento-do-cancer-de-mama\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.protea.org.br\/"},{"@type":"ListItem","position":2,"name":"Instituto Protea e AlmapBBDO se unem em campanha em prol da agilidade no tratamento do c\u00e2ncer de mama"}]},{"@type":"WebSite","@id":"https:\/\/www.protea.org.br\/#website","url":"https:\/\/www.protea.org.br\/","name":"The Protea","description":"Tudo pela cura do c\u00e2ncer de mama.","publisher":{"@id":"https:\/\/www.protea.org.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.protea.org.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.protea.org.br\/#organization","name":"The Protea","url":"https:\/\/www.protea.org.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.protea.org.br\/#\/schema\/logo\/image\/","url":"https:\/\/www.protea.org.br\/wp-content\/uploads\/2022\/04\/protea-logotipo.png","contentUrl":"https:\/\/www.protea.org.br\/wp-content\/uploads\/2022\/04\/protea-logotipo.png","width":1222,"height":363,"caption":"Protea"},"image":{"@id":"https:\/\/www.protea.org.br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.protea.org.br\/#\/schema\/person\/970c7fcad50ba5c192b2c7d8543bf489","name":"The Protea","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1ee89bcf44650a40436d8c9dd91fed0243c4a0241044aa78a40c93a673a1cf40?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1ee89bcf44650a40436d8c9dd91fed0243c4a0241044aa78a40c93a673a1cf40?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1ee89bcf44650a40436d8c9dd91fed0243c4a0241044aa78a40c93a673a1cf40?s=96&d=mm&r=g","caption":"Protea"},"url":"https:\/\/www.protea.org.br\/en\/author\/protea\/"}]}},"_links":{"self":[{"href":"https:\/\/www.protea.org.br\/en\/wp-json\/wp\/v2\/posts\/9299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.protea.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.protea.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.protea.org.br\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.protea.org.br\/en\/wp-json\/wp\/v2\/comments?post=9299"}],"version-history":[{"count":21,"href":"https:\/\/www.protea.org.br\/en\/wp-json\/wp\/v2\/posts\/9299\/revisions"}],"predecessor-version":[{"id":9328,"href":"https:\/\/www.protea.org.br\/en\/wp-json\/wp\/v2\/posts\/9299\/revisions\/9328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.protea.org.br\/en\/wp-json\/wp\/v2\/media\/9300"}],"wp:attachment":[{"href":"https:\/\/www.protea.org.br\/en\/wp-json\/wp\/v2\/media?parent=9299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.protea.org.br\/en\/wp-json\/wp\/v2\/categories?post=9299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.protea.org.br\/en\/wp-json\/wp\/v2\/tags?post=9299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}